What's Innovative in Contact Lenses for 2023. Contact Lenses Bring Relief to Digital Eye Strain.

 

CooperVision, a leader in vision care, has launched its groundbreaking MyDay Energys® contact lenses across the United States, introducing an innovative solution for digital eye strain. This nationwide release marks the global debut of these highly advanced lenses.

 

 

In a clinical study, wearers of MyDay Energys® reported exceptional comfort and reduced eye strain when using digital devices throughout the day. Many users found that their eyes felt less fatigued and experienced improved vision clarity. MyDay Energys® is the first and only daily disposable contact lens that combines a unique aspheric design with advanced material technology to combat the tiredness and dryness often associated with digital screen use, offering extraordinary comfort.

The key feature of MyDay Energys® is its precisely-engineered DigitalBoost™ single vision aspheric design, which provides a +0.3D power boost. This design aims to reduce eye muscle strain, allowing users to shift their focus between screens and the real world with less effort. CooperVision has also incorporated its Aquaform® Technology into MyDay Energys® lenses, increasing their water content to twice their weight for natural wetness and outstanding comfort. This helps prevent dry eyes, even during extended screen time when blinking is reduced.

Michele Andrews, OD, Vice President of Professional and Government Affairs, Americas, at CooperVision, commented on the product's launch, saying, "The average American now spends more than seven hours per day looking at screens, often using multiple devices simultaneously. Our ability to anticipate this evolution in digital usage and the growing preference for daily disposable lenses allowed us to be the first to market with this innovative lens. Based on the enthusiastic feedback from trial customers, we expect MyDay Energys® to be widely embraced by U.S. eye care professionals and contact lens wearers."

 

 

MyDay Energys® joins the popular MyDay® family of contact lenses, which includes MyDay® sphere, MyDay® toric, and MyDay® multifocal. These lenses are available in various powers and come with built-in UV blocking, providing protection against harmful UV rays.

Sahil Dosaj, OD, a practitioner at Miller Optometry in Yucaipa, Calif., praised the MyDay® portfolio, saying, "With the MyDay® portfolio, you can fit so many patients between the sphere, the expanded toric parameters, and the multifocal. Now, MyDay Energys® is another option with additional benefits we can offer our patients. Everyone uses digital devices, so with many sphere wearers—this is the lens for them."

CooperVision's MyDay Energys® contact lenses represent a significant step forward in addressing digital eye strain, offering comfort, clarity, and relief for individuals who rely on screens throughout the day.